NIVEA gewinnt Bronze bei den Euro Effies.
FCB Hamburg and Beiersdorf were also in this year's Euro Effie, one of the most important European industry prices for effective communication, excellent. At the award ceremony on 17 September in Brussels the campaign for NIVEA In-Shower Body Lotion brings in the FMCG category a bronze award.
The awarded with bronze campaign has brought movement in the weak body care market. For women of today have little time for applying moisturizer in the morning. NIVEA In-Shower Body Lotion offers a time-saving solution. A moisturizing body lotion, which are applied in the shower, rinsing and ready.
Beiersdorf commissioned FCB Hamburg with the development of an international campaign that makes the innovative product known to the consumer explains the new care ritual and ensures Trial and sales. Through the use of eye-catching media succeeded in the four key markets of Germany, France, Italy and Turkey to achieve tremendous success. Much of the spending of this went on TV, supported by print, out of home, digital and POS. During the campaign term you could see a strong correlation between media spending and the growing market shares on a weekly basis, well above the target originally defined. High repeat purchase rates showed that the new ritual was understood and accepted. Especially non-users could be obtained for the segment. The campaign has surpassed all expectations, was the weak body care market to revive and establish a revolutionary care ritual.